TVO Today

TVO Today

TVO Today

Redesign to become digital first


Redesign to become digital first


Redesign to become digital first


See Part One Here

The Task: To create a new digital experience for TVO Today on both the web and two custom built, iOS and Android apps

The Client: TVO

My Role: UX Designer and Researcher

Skills involved: user research, usability testing, affinity diagram, customer journey mapping, interaction design, prototyping, wireframing

Tools: Figma, Adobe Suite (XD), Miro

Timeline: 1 year for major release - ongoing iterations and improvements

Outlining the initial wireframes for web

many wireframes were made to see how best to maximze the variety we have and create balance. When on the home page, the opportunity to maximize our users at the first touch point was critical and took a great focus to outlining the proper flow

Improving Article Engagement 

One major issue we noticed was that the articles that we present could be better optimized. Oftentimes, they would be long, lack any structure or defining features that would break up the page and make it easier for people to read or understand in less than 10 secs. Using data from heatmaps and recordings, we saw that users also felt this way. 

Understanding our desired target user

It was apparent that our 25-44 year old users would be the primary focus of the redesign and we wanted to capture more data to understand how users consume information and especially understand:

  • How users consume current affairs content

  • How users watch documentaries and series

  • What sentiment do they have to the TVO brand

Understanding Our Demographics

To better understand our users, we interviewed 5 of them with these criteria:

  • Avid or occasional current affairs consumers

  • Within the target demographic of Gen-Z and Millennials

  • Some or little familiarity with the TVO brand

Understanding Our Demographics

To better understand our users, we interviewed 5 of them with these criteria:

  • Avid or occasional current affairs consumers

  • Within the target demographic of Gen-Z and Millennials

  • Some or little familiarity with the TVO brand

Understanding Our Demographics

To better understand our users, we interviewed 5 of them with these criteria:

  • Avid or occasional current affairs consumers

  • Within the target demographic of Gen-Z and Millennials

  • Some or little familiarity with the TVO brand

Understanding Our Demographics

To better understand our users, we interviewed 5 of them with these criteria:

  • Avid or occasional current affairs consumers

  • Within the target demographic of Gen-Z and Millennials

  • Some or little familiarity with the TVO brand

Understanding Our Demographics

To better understand our users, we interviewed 5 of them with these criteria:

  • Avid or occasional current affairs consumers

  • Within the target demographic of Gen-Z and Millennials

  • Some or little familiarity with the TVO brand

Understanding Our Demographics

To better understand our users, we interviewed 5 of them with these criteria:

  • Avid or occasional current affairs consumers

  • Within the target demographic of Gen-Z and Millennials

  • Some or little familiarity with the TVO brand

Understanding Our Demographics

To better understand our users, we interviewed 5 of them with these criteria:

  • Avid or occasional current affairs consumers

  • Within the target demographic of Gen-Z and Millennials

  • Some or little familiarity with the TVO brand

Understanding Our Demographics

To better understand our users, we interviewed 5 of them with these criteria:

  • Avid or occasional current affairs consumers

  • Within the target demographic of Gen-Z and Millennials

  • Some or little familiarity with the TVO brand

Key Focus Areas

To keep in mind our users' needs and guide our design process, we developed a few key questions. These areas of focus include:

  • Delivering a responsive web experience

  • Providing an iOS and Android app

  • Addressing limited bandwidth connections, such as rural users

  • Making TVO accessible online

Understanding Our Demographics

To better understand our users, we interviewed 5 of them with these criteria:

  • Avid or occasional current affairs consumers

  • Within the target demographic of Gen-Z and Millennials

  • Some or little familiarity with the TVO brand

Key Focus Areas

To keep in mind our users' needs and guide our design process, we developed a few key questions. These areas of focus include:

  • Delivering a responsive web experience

  • Providing an iOS and Android app

  • Addressing limited bandwidth connections, such as rural users

  • Making TVO accessible online

Key Focus Areas

To keep in mind our users' needs and guide our design process, we developed a few key questions. These areas of focus include:

  • Delivering a responsive web experience

  • Providing an iOS and Android app

  • Addressing limited bandwidth connections, such as rural users

  • Making TVO accessible online

Key Focus Areas

To keep in mind our users' needs and guide our design process, we developed a few key questions. These areas of focus include:

  • Delivering a responsive web experience

  • Providing an iOS and Android app

  • Addressing limited bandwidth connections, such as rural users

  • Making TVO accessible online

Previous User Flow

Previous User Flow

Arrive at TVO.org



Navigate to Documentaries

Click View All Docs

Navigate to Docs or Series

Category Selector

Scroll to select program

Watch

View Feature Docs & Series

Understanding Our Demographics

To better understand our users, we interviewed 5 of them with these criteria:

  • Avid or occasional current affairs consumers

  • Within the target demographic of Gen-Z and Millennials

  • Some or little familiarity with the TVO brand

Understanding Our Demographics

To better understand our users, we interviewed 5 of them with these criteria:

  • Avid or occasional current affairs consumers

  • Within the target demographic of Gen-Z and Millennials

  • Some or little familiarity with the TVO brand

"Consumption the way I want it"

"Consumption the way I want it"

Key Focus Areas

To keep in mind our users' needs and guide our design process, we developed a few key questions. These areas of focus include:

  • Delivering a responsive web experience

  • Providing an iOS and Android app

  • Addressing limited bandwidth connections, such as rural users

  • Making TVO accessible online

New User Flow

Arrive at TVO.org



Navigate to Documentaries

Category Selector

Watch

View Feature Docs & Series

Navigate to Docs or Series

Scroll down to find title

Docs & Series viewers

News Readers

Visuals and hype keep me engaged

Journalistic Sources are important

Organization is Key

I like consuming quality content but, I also need to tune out.

At the start of COVID-19 Pandemic we saw a +5% increase in our Millennial users.